The travel industry is evolving fast, and so are people’s travel preferences. Gone are the days of simply visiting one attraction after the next and checking off itineraries – tourists now look for meaningful experiences, ones that foster personal growth and create memories that last a lifetime.
Sustainability & Eco Tourism
As awareness of climate change grows exponentially, more tourists are making eco-conscious choices when they travel. Gen Z and Millennial travellers in particular now seek certified eco-friendly accommodations, low-emission transport options and carbon-neutral experiences to reduce their impact on the environment.
Offerings of ‘Bleisure’
Workations and bleisure trips are now a post-pandemic norm as more digital nomads venture abroad, even as they work. City-based hotels like NH Bangkok Asoke are top picks for these travellers who look for quiet working spaces, stable internet connections, and access to networking events as well as entertainment and adventure in the city.
Solo Adventures
Many travellers no longer wait for the perfect group of travel companions; they’re embracing the freedom of solo travel. Whether it’s enjoying authentic local experiences or simply chilling at a rooftop pool bar in Bangkok, tourists are now seeking the joy of independent travel as a way to recharge from the daily grind.
Pop Culture Tourism
The influence of pop culture is spreading fast, to the point where it determines where travellers visit and what they want to experience. Filming locations for popular TV shows and movies are top picks for some, while others travel to be part of musical concerts, film festivals and the like.