A haven for shopoholics, full of fun family activities and a world of fantasy for the kids, the Dubai Shopping Festival definitely makes an all encompassing experience for young and old alike. An annual event, this month long extravaganza offers you some of the best deals in shopping entertainment. The 2012 edition is gearing to take you on this rollercoaster ride like never before! Scheduled to commence on the 20th of January and go on till the 20th of February, the festival is lining up to offer the finest shopping, the most exciting prizes and heaps of family entertainment.

The festival first began in 1996, the main purpose being to promote retail trade in Dubai. However, since then the Dubai Shopping Festival has also included plenty of entertainment and cultural extravaganzas and has grown to become a popular tourist attraction that entertains over 3 million visitors from all over the world each year.

Gear up to experience the best souks, malls and the symbolic carnival and jewellery outlets to get the best discounts and deals in merchandise that range from clothes to furniture to jewellery and so much more. Feel the spirit of the festival as you watch the night sky illuminated with the most magnificent fireworks and take part in exciting daily raffle draws.

This shopping festival also offers plenty of the finest entertainment and cuisines that are yours to indulge in. Be part of the Dubai fashion week that showcases some of the latest trends on the runway or explore the city and its heritage by visiting cultural hotspots like the Global Village. Better yet, take part in the famous desert safaris or marvel at the gorgeous Arabian nights.

The shopping festival in this amazing city has given Dubai the name the ‘City of Gold’. Choose from the many Dubai serviced apartments to plan a nice long holiday in this amazing cosmopolitan city. With so much to see and to do a good location is of great importance when deciding on Dubai apartments. Ascott Park Place Dubai makes a popular and luxurious accommodation choice that offers easy access to interesting tourist attractions. The property enjoys a central location and one can tour the city with ease and truly enjoy the shopping festival.